How Permission To Screw Up came to be
It was always my dream to write a book,
but I never could have imagined it happening the way it did.
In 2014, my dear friend Simon Sinek invited me to an intimate, three-day retreat in Aspen to have a conversation with a group of leaders about ways we could help the next generation reach its potential.
When I arrived and began looking around at the name tags of the other participants, I thought maybe I was actually there to clean everyone's rooms instead of participate. There was no way I belonged there. I was the owner of a very small cleaning company, and I was looking at the CFO of JetBlue, the founder of The Container Store, the former president of Ecuador… you get the idea.
Believe it or not, I was there to speak. Simon wanted me to talk about my experience leading a company comprised primarily of millennials.
I don’t remember exactly what I said that day, but I’ll never forget how I felt. It was the first time I truly realized that what we were doing at Student Maid was special. And as it would turn out, my soon-to-be-publisher happened to be sitting in the audience that day. After I spoke, he asked me if I wanted to write a book. We shook on it, and a few months later I flew to New York to seal the deal. It was a dream come true.